Two founders, both ex-Amazon. Lean and profitable.
Room for about 10 more clients that size.
High close rate and retention once you're on a call.
Want to start ASAP.
"If you get me on a call with a VP of Ecommerce or a CEO, I can highly likely close that lead."
The goal
Your number, and what we plan for to hit it.
3 new clients a month
At 5K a month or more each.
6 qualified meetings held
A month. What we plan for, not a cap.
Qualified means all four
Amazon brand doing 100K+ a month in ecommerce revenue
Founder, CEO, or VP / Director of Ecommerce on the call
They showed up
They knew what the meeting was about
The math
You said you close 80%. We plan on half, because cold buyers did not hear about you from a friend. At 80%, the same 6 meetings give you about 5 clients.
3 clients ÷ 50% close = 6 meetings held
Run your own numbers
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new clients a month
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new monthly billings
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billings from one month of meetings, over the months they stay
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what that month costs you with us (3,000 + 450 x meetings)
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return on that month. Billings, not profit. A model on your inputs, not a promise.
How it works
We find the Amazon brands that fit you, email them an offer about their own account, and put the ones who say yes on your calendar.
Set up · Find · Reach · Book
1 · Set up
Separate domains and warmed inboxes. altgroup.com is never touched.You get: the list, the offers and the emails to approve before anything sends.
2 · Find
Amazon brands doing 100K+ a month, matched to the founder or Head of Ecom, every email verified.You get: the list. Every source we use.
3 · Reach
5 to 8 offers tested side by side. Losers cut, winners scaled.You get: the replies.
4 · Book
We answer every reply, qualify it, book it on your calendar and make sure they show.You get: qualified meetings held, and a weekly report.
Offers we'd test first
We test 5 to 8 and keep the winners. Three examples, Amazon-native, with placeholders where their real data goes.
3 leaks on [ASIN]
Brands running Sponsored ads
"Pulled up [ASIN] this morning. Three things are costing you money on it: a bleeding exact-match term, a main image losing the click, and a day-part you're paying full price for. Want the three, no call?"
Why it works: an uninvited audit on their own listing. Specific, free, and it proves we looked.
[Competitor] owns your keywords
Brands losing share of voice
"On your top 5 keywords, [Competitor] holds the Sponsored slots on 4. You hold 1. Want the share-of-voice breakdown for your category this week?"
Why it works: names the rival and the number. A founder cannot not click.
One free hero image, tested
Brands with a stale main image
"Our creative team made a main-image variant for [ASIN]. Run it in Manage Your Experiments against your current one. If it wins, keep it. On the house."
Why it works: a real deliverable, zero risk, and it shows your in-house creative before the first call.
Who we've worked with
Agencies and ecommerce companies we have run this for.
Performance marketing agency for ecommerce brands.
PR, SEO and AI-visibility agency.
Brand protection for ecommerce brands: finds and takes down copycats.
Results for other B2B clients
Same process: build the list, email the buyers, qualify, book.
35
sales-qualified demos and 6 annual contracts ($7K to $20K a year) for construction software sold to contractors
70+
paying customers directly attributed for cold-email infrastructure software
$67,800
client revenue from 20 new customers for an executive career services firm, an 8.7x return
50+
local businesses signed for an online reputation services company
19
qualified meetings held in one month for an EU procurement software company
138
engaged leads in one month for a lead-generation agency serving real estate
51
engaged leads in 45 days for a marketing agency serving auto-repair shops
13
demos booked in 24 days for Slipstream Engineering, an early-stage AI product
In their own words
Client interviews, not edited.
Cold-email infrastructure software: 100+ paid signupsOnline reputation services: 13 signed clients in 60 daysExecutive career services: client interviewExecutive education: 45 leads and 4 sales for a high-ticket program
Straight from client chats
Real chats with clients. I masked their prospects' names.
Construction software client, on lead qualitySame client, doing the CAC math: "I think we can scale"Owner replies, meeting booked"SQO. Meeting was held today."Demo on the calendar, synced to Salesforce"Time to scale to 100K+ emails a month"Executive career services: first deal closed, $3KExecutive education client: "a dream working with you"AI automation client: first demo booked with a hotel ownerFirst positive reply less than an hour after launchEU procurement software client: "you got compliments today... great cold reachout"EU procurement software CEO: "Max knows his stuff"Online reputation client: "Closed 3 clients in a couple of days"Day 2 of a campaign: first meeting booked, 4 engaged leadsA client referring us onward"Max, you're a beast."
Timeline
From yes to a steady flow.
Day 1
Kickoff30 minutes. Qualified definition signed off, offers picked, domains bought.
72 hours (Fast start) or Day 15 (Standard)
First emails go outFast start sends on inboxes that are already warm. Standard waits for new inboxes to warm up.
Month 1
RampAll offers live. First replies, first meetings. We learn which offers land.