3 new Amazon clients a month, from brands that have never heard of you.
Built from what you told me on Friday. Here's how we'd run it.
Where you are
From our call on Oct 30, in your words.
- Deal flow is word of mouth. No predictable channel.
- Lost a client worth almost 30% of revenue.
- Upwork brings 1 to 2K accounts.
- Paid a hire before. 3 to 4 months, no results.
- Your buyers' inboxes are flooded.
- 3 to 5 new clients a month at 5K+. 8 to 10K is the sweet spot.
- Bigger brands: 100K+ a month, ideally 1 to 2M.
- Upsell them from 5K to 20K.
- Weekly visibility, month 1/2/3 goals, clear billing.
- Two founders, both ex-Amazon. Lean and profitable.
- Room for about 10 more clients that size.
- High close rate and retention once you're on a call.
- Want to start ASAP.
The goal
Your number, and what we plan for to hit it.
At 5K a month or more each.
A month. What we plan for, not a cap.
- Amazon brand doing 100K+ a month in ecommerce revenue
- Founder, CEO, or VP / Director of Ecommerce on the call
- They showed up
- They knew what the meeting was about
The math
You said you close 80%. We plan on half, because cold buyers didn't hear about you from a friend. At 80%, the same 6 meetings give you about 5 clients.
3 clients ÷ 50% close = 6 meetings held
new clients a month
new monthly billings
billings from one month of meetings, over the months they stay
what that month costs you with us (1,900 + 400 x meetings, before commission)
return on that month. Billings, not profit. A model on your inputs, not a promise.
How it works
We find Amazon brands that fit you, email them something about their own account, and put the ones who say yes on your calendar. Four steps.
- 1 · Land in the primary inboxYour emails land in the primary inbox, and altgroup.com stays safe.
If we land in spam nothing else really matters, so we start here.
- We send from separate domains, never altgroup.com
- Every inbox gets warmed up before it sends anything
- Low volume per inbox, we check replies every week and swap out anything that slips
- 2 · Reach the right peopleOnly Amazon brands that could become a 5 to 10K a month client.
Same process we run for every client, pointed at your ICP.
- We pull from our own database first, then B2B data, Amazon sources (best seller lists, storefronts, brands hiring for Amazon roles) and lookalikes of your best clients. All sources
- We check every brand on its actual store and site. Real brand, roughly 100K+ a month on Amazon, room to grow
- We spot-check random samples by hand before we scale any source
- Founders and owners first, then ecommerce and marketplace leads, usually a few per brand
- Every email verified, and we remove your clients and anyone you're already talking to
- 3 · What we say to themOffers about their own account.
You said you get 30 emails a day. They do too, so the ones that get answered show them something about their own store.
- Short emails, 2 in a sequence
- We write 5 to 8 offers and test them side by side. The three below are where I'd start
- We cut what doesn't work and scale what does. You approve everything before it sends
- 4 · From reply to a held callOur SDR playbook, from the first reply to a call that actually happens.
Getting the reply is half of it. The other half is getting them on the call.
- We reply fast, in your voice, after we look at their store
- We qualify on your terms. Amazon brand, 100K+ a month, a decision maker on the call
- We book while they're hot, ideally within a few days
- To get them to show up, they get a confirmation with why the call is worth it, a reminder the day before with a bit of proof, and one an hour before
- If someone misses, we rebook
Offers we'd test first
Built off our call. No generic free audit, you said yourself everyone sends those, and nothing that looks desperate. Each one turns into short emails, we test 5 to 8 and keep what works.
"More profit from the same Amazon ad spend, without raising your budget"
How: a second look at their ad account, and where the extra profit is
Why they'd believe it: 5 years on Amazon's own ads team, plus brands like Medify and Newman's Own
"Find out how much of your Amazon revenue is actually profit, without an audit call"
How: a profit check on their ad spend, showing where it eats the margin
Why they'd believe it: you've seen brands doing 20M on Amazon and losing money, and you fix exactly that
"A main image that sells more, tested on your listing, without a photoshoot"
How: your creative team builds a new main image, they test it against the current one and keep it if it wins
Why they'd believe it: zero risk to them, and they see your creative work before any call
Who we've worked with
Agencies and ecommerce companies we have run this for.
Performance marketing agency for ecommerce brands.
PR, SEO and AI-visibility agency.
Brand protection for ecommerce brands: finds and takes down copycats.
Results for other B2B clients
Same process. Build the list, email the buyers, qualify, book.
sales-qualified demos and 6 annual contracts ($7K to $20K a year) for construction software sold to contractors
paying customers directly attributed for cold-email infrastructure software
client revenue from 20 new customers for an executive career services firm, an 8.7x return
local businesses signed for an online reputation services company
qualified meetings held in one month for an EU procurement software company
engaged leads in one month for a lead-generation agency serving real estate
engaged leads in 45 days for a marketing agency serving auto-repair shops
demos booked in 24 days for Slipstream Engineering, an early-stage AI product
In their own words
Client interviews, not edited.
Straight from client chats
Real chats with clients. I masked their prospects' names.
Timeline
From yes to a steady flow.
- Day 1Kickoff30 minutes. Qualified definition signed off, offers picked, domains bought.
- Day 15First emails go outNew inboxes warmed first, so the emails land in the primary inbox.
- Month 1RampAll offers live. First replies, first meetings. We learn which offers land.
- Day 606 qualified meetings held, or both retainers backLosers cut, winners scaled. Then we decide together whether to keep going and add LinkedIn.
What we agreed
From our call on 3 November. Full terms are in the agreement.
- + 400 per qualified meeting held
- + 25% of what each client we bring pays you in their first 3 months
- Nothing renews on its own after day 60
Money-back guarantee
- Fewer than 6 qualified meetings held by day 60, you get both retainers back, 3,800.
- On day 61 we count from the tracker you've been confirming. Under 6, Max refunds both payments in Stripe that day, to the card you paid with. You don't have to ask.
- Money back to your account, never extra months of work.
- No lead, no show, no meeting fee.
Next step
Sign the agreement, then pay the first month. We start on your list and offers right away.
- Friday: 30-minute onboarding, offers picked, your client list to exclude
- Day 15: first emails go out
- Every week: report in our shared Slack channel